Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences A blog is literally short for "web log.
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Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today. Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert. After you read this post, there will be absolutely no reason you can't blog every single day -- and do it quickly.
Not only am I about to provide you with a simple blog post formula to follow, but I'm also going to give you free templates for creating five different types of blog posts :. With all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they're writing about.
And since you're an expert in your industry, there's no longer any reason you can't sit down every day and hammer out an excellent blog post.
Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about?
What will resonate with them?
This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media -- most of them already have that down.
You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants and needs to hear. Don't have buyer personas in place for your business? Here are a few resources to help you get started:. Next, you'll need a place to host this and every other blog post you write. This requires choosing a content management system CMS and a website domain hosting service.
A CMS helps you create a website domain where you'll actually publish your blog. The CMS platforms available for you to sign up for can manage domains , where you create your own website; and subdomains , where you create a webpage that connects with an existing website. HubSpot customers host their website content through HubSpot's content management system. Whether they create a domain or a subdomain to start their blog, they'll need to choose a web domain hosting service after choosing their CMS.
This is true for every blogger seeking to start their own blog on their own website. Your own blog domain will look like this: www. The name between the two periods is up to you, as long as this domain name doesn't yet exist on the internet. Want to create a subdomain for your blog? If you already own a cooking business at www. In other words, your blog's subdomain will live in its own section of yourcompany.
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For example, it might look like "yourblog. Here are five popular web hosting services to choose from:.
Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating. Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability. If you already manage a website, and are writing your first blog post for that website, it's important that your blog is consistent with this existing website, both in appearance and subject matter.
Two things to include right away are:. Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you're a plumber, you might start out thinking you want to write about leaky faucets.http://pierreducalvet.ca/244719.php
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Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak. You might not want to jump right into a "how-to" article for your first blog post, though, and that's okay. Perhaps you'd like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone's house. If a plumber's first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we've offered to you:.
If you're having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the "leaky faucet" examples above, she suggests that you "iterate off old topics to come up with unique and compelling new topics. Then you might come up with a few different working titles -- in other words, iterations or different ways of approaching that topic to help you focus your writing.
The topic, in this case, was probably simply "blogging.
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See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title more on that in a moment , it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic. We've written more specifically about writing captivating introductions in the post, " How to Write an Introduction ," but let's review, shall we? First, grab the reader's attention.
If you lose the reader in the first few paragraphs -- or even sentences -- of the introduction, they will stop reading even before they've given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.
Then describe the purpose of the post and explain how it will address a problem the reader may be having. Here's an example of a post that we think does a good job of attracting a reader's attention right away:. Sometimes, blog posts can have an overwhelming amount of information -- for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content.
The organization can take multiple forms -- sections, lists, tips, whatever's most appropriate. But it must be organized! Stories: What's the Difference? Am I wrong? It is meaningless.
It can refer to 1, or 25, or 1,,, or any other random number. I am a bit of a grammatical nerd when it comes to posts and bad grammar will usually make me click on to the next post pretty quickly. I agree. Since the only part of the sentence that describes which house it is is the last half, I think it should be treated as restrictive. Also, if the sentence was meant to refer to a single house, off by itself, then I guess the non-restrictive clause could work. I agree with Kim and Claire. The clause is definitely restrictive.
The clause tells which house. Otherwise, well done! Skip to primary navigation Skip to content Skip to primary sidebar. Grammatical glitches make your writing harder to read, and they turn readers off. And by brilliant, I mean clean. Using that when you should use who Whenever you write about people, refer to them using who , not that.
Including the word currently in your bio The word currently is virtually always redundant. Just get rid of it. There are lots of better, more interesting ways to start sentences. See how easy it is to make this mistake? Adding a comma after that When used as a descriptor, the word which takes a comma. Using over rather than more than Over people did not like your Facebook page — More than people did.
Forgetting to hyphenate modifiers Whenever you modify a noun with more than one word, you need a hyphen. Get Grammarly. Previous article: 12 Lessons Learned from 12 Years of Writing. Reader Comments Thanks, Alexis, for reminding us that better grammar helps to make our content more likely to be shared, by virtue of making it more easily readable. Thanks for reminding us about these things.
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Thank you. DD Phila P. All Copyblogger posts get a careful edit before they are published. Including this one. That is awesome!
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